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UPNext Music Group is an Australian business that makes high-quality audio and video production affordable and kid-safe.

UPNext produces music, dance, and inspirational videos during its school holiday programs. In 2016, Alisha Swinton founded UPNext Music Group. Her mission is to help other mums make a high-quality video of their child at an affordable price. The idea for UPNext came after Alisha’s own struggles to get a music video produced for her daughter Olivia.

The two-year journey started when Olivia auditioned for the reality TV show The Voice Kids. After the show aired, Olivia wanted to write and record a song for her friend Millie Flamm, who had recently died of cancer. The process should have been straightforward. Instead, it was complex, confusing, and expensive. Alisha spent nearly $10,000 on her daughter’s first music video. Alisha started UPNext to streamline the video production process and make it affordable without compromising quality. She does this using the power of group buying.

UPNext brings in leading videographers and music producers, reserves some of the best recording studios, and makes it all available to the kids who enrol in its school holiday program. The end result is that parents get a professionally-produced music or dance video for up to 90% less than Alisha spent on her daughter’s first music video. UPNext has made more than 60 videos in its first year of operation. It continues to produce music and dance videos for mums of talented Australian kids.

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